III. | Brands don't only use positive emotions, they also use negative ones. Both help them achieve their goals. Funny or positive advertisements make us smile and share them with others. This helps spread the brand's message. Some ads warn us about dangers, like health risks, to make us buy a product that protects us. Some ads use our emotions to get what they want. For example, an ad for a charity might show children in need, making viewers feel sad and want to donate. The most common emotions that ads use are:
Love ﹠ Friendships - 8) ★★★ . Happiness ﹠ Joy - 9) ★★★. | Achievement ﹠ Pride - 10) ★★★ . Sadness ﹠ Empathy - 11) ★★★ .
Complete the gaps above with one of the given sentences. There is one extra sentence. A. Some ads use emotional stories to touch people's hearts. B. Ads show close relationships to connect with people. C. Consumers with sad memories are more loyal. D. Positive feelings make people remember a brand. E. Brands link success to their products.
IV. | Advertising also uses smart techniques to catch our attention. Either bright colours or catchy slogans can make a product easy to remember. Also, memorable music and famous people in ads make products more familiar or help people trust them. Sometimes, ads use the principles of scarcity with phrases like "Limited time offer!" or "Only a few left in stock!" These tricks persuade us to buy something quickly, even if we don't really need it. Neither method is successful alone. They make a difference in ads if used together. Answer the questions. 12) What are some ways ads use to get our attention? 13) Why do advertisers use phrases like "Limited time offer!"? 14) How can you explain the meaning of "scarcity"?

2 | Look at the underlined sentences and choose the correct option to complete the rules. 1. We use both with or / and. 2. We use neither with or / nor. 3. We use either with or / and. 4. We use a singular / plural noun after neither. 5. We use a plural / singular verb after both.